OLD
NEWSPAPER - NEW PAPER, TOMISLAV LEROTIÆ, 1998. - 2006...
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In
our town (Split, 220 000 inhabitants), 70 tons of paper are thrown away
every day. I have initiated daily publishing in a newspaper of an article
warning the readers not to throw the newspaper in the same trash can with
the rest of the garbage after reading it.
After I had insisted on this for a few years, the article stared being
published since 8th January this year on a daily basis in the best sold
newspaper in the region of Split, Slobodna Dalmacija |
The
problem is described on www.lerotic.de/ ,
so it can be read by any interested paper publishers. They can also
see the chosen text and the article design, which I adjusted to different
types of newspapers and their different requests.
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The
advertisement encourages people to think about the value of discarded
paper and the need to collect it in separate containers. The real problem,
however, lies in the fact that collecting of discarded paper has not
yet been organized systematically and in many towns nobody takes over
the discarded paper. Our hope, however, is that, in some time, educated
people will exert pressure upon local authorities and force them to
organize the management of separately collected paper, as well as of
other valuable raw material that ends up on waste dumps. The aim of
the advertisement is precisely to educate as many people as possible
and make them aware of their obligation to use resources responsibly
and of the need to protect the environment.
I intend to persuade other newspapers' directions in big cities to publish
the advertisement. Some said they would do it, and some didn't show
any interest. The letters are obviously not conscious of their civil
and professional obligation to try to resolve the problem created by
the lack of a selective waste depositing (in this case, of the paper
their newspapers are made of). Because of this, an enormous amount of
tax payers' money will have to be inverted in waste dumps' clean up
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In Croatia
almost all waste is thrown into the same container, i. e., systematic
depositing of waste in separate containers and recycling of valuable
waste components has not been organized yet. Only two thirds of community
waste is collected sytematicly and deposited on partly or entirely inadequate
wate dumps. Unfortunately, not even the first step, the education of
citizens, has been taken to make people handle waste responsibly. This
job is supposed to be the responsibility of towns and communities but,
unfortunately, until now, nobody felt the responsibility to handle this
problem. There are a handful of environmental protection NGOs and a
few environmentalists in every town who are persistently pointing out
this burning issue, writing from time to time in newspapers about it
and publishing educative material, within their modest possibilities.
This product is also one of such attempts. It is an advertisement with
following contents:
Old newspaper - new raw material for paper production: Collecting paper
in separate containers we protect our woods, earn water and energy,
reduce the amount of waste in waste dumps and protect the environment.
It appears in daily papers every day and should make the readers fully
conscious of the fact that waste paper is a valuable raw material, as
well as many other things we throw away.
In Split, for instance, 70 tons of waste paper are thrown every day
on a waste dump situated near the town, the waste dump is seriously
overloaded and, as a matter of fact, is a real ecological bomb for the
town and its suburbs. By collecting paper in separate containers the
amount of waste would be reduced by 30 percent and the town's waste
dump would be significantly unloaded. Besides, recycling waste paper
we could save enormous amounts of water and energy, d. e. we could make
major improvement in protecting the environment and contribute a lot
to the common good.
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TOMISLAV
LEROTIÆ
1984
- received a diploma in free graphics at the Fachhocschule
für Gestaltung in Kiel.
1984 to 1987 - guest lecturer at the Fachhocschule für Gestaltung
in Kiel.
From 1997 - lecturer in the department for the design of visual
communications of the Arts Academy of the University of Split.
From
1989 - worked not only on free graphics and solar and kinetic
objects, but also on the creation of viable initiatives and
projects, such as:
energy conservation: NEGAWATTS TO MEGAWATTS ...
the encouragement of the use of renewable resources:
....The SUNCEVA LIPA fund ...
the reduction of the volume of waste:
.... A BOX FOR THE COLLECTION
OF WASTE PAPER
the identification of newspapers: OLD NEWSPAPERS - NEW PAPER
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hrvatski ...........................................................................
1998.. - 2006.
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